External Email Marketing Resources and Articles

We Tried Email -- It Didn't Work
ClickZ (October 1, 2002)

Email Versus Direct Mail: A Head-to-Head Test
ClickZ (September 19, 2002)

Email Marketers, Unite!
ClickZ (July 15, 2002)

Email and Other Marketing Media: A Comparison
ClickZ (April 1, 2002)

Email Marketers: Ask for Less Attention - and Get More
MarketingProfs.com (September 25, 2001)

The Realities of Email Marketing
ClickZ (March 16, 2001)

Five Myths About Email Marketing
ClickZ (March 15, 2001)

The Usability of Email Subject Lines
WebWord (February 10, 2001)

The Problems With Email Marketing
ClickZ (January 25, 2001)

It IS Rocket Science
ClickZ (November 8, 1999)

Don't Try This At Home
ClickZ (August 16, 1999)

Top 10 Tips to Writing Email That Sells
ClickZ (April 7, 1999)

12 Common Mistakes in Email Marketing
GROKDotCom